Follow this Penguin and Panda Safe Anchor Text Formula

15% of your anchor text/backlinks should be focused on your primary keywords. 35% of the anchor text should be Brand based – this means any combination of your sites wording (http://alexwhalley.com. www.alexwhalley.com. Alex Whalley, AlexWhalley’s website, etc etc) 40% need to be user defined (meaning anything that a normal layman would use to link back to your site: Click here, view more, check this site out, follow this link, go here etc etc)10% need to be longtail keywords, basically anything that includes your primary keywords but worded differently    As you can see, this...

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